we've all been raising money in small ways, church groups, largest community, i guess, is in los angeles. >> about one in four, as i pointed out in that report, one in four million live in southern california alone. it's a huge contingent and cohort here in southern california. looking at the relief efforts, four days into it. there are two ways. one in the filipino community, churches, you saw smaller events, impromptu walks and runs and other efforts. sometimes not a lot of money involved. $5 or $600 in san francisco. the cliche applies every little bit helps in a situation like this. the other part is the institutional and corporate response. the big stuff. this is so huge a disaster as we saw in dr. nancy's extraordinary report. it's hard to imagine making the calculation what's needed because so much is needed. more than can possibly be supplied than to head off a tragedy in the philippines. but the corporate world, ngo world, the world of pre-existing relief organizations has kicked up into high gear now. we're tracking some of that. there's an outfit in mammoth lakes, mammoth lake